04/23/2015 - The 2015 Media Trends and Online Newsrooms report revealed that a decade after SEO for content was first introduced, only 26% of US companies and organizations are optimizing their branded content for search engines.
04/06/2015 - There is a very large opportunity for brands to earn media coverage if they know how to produce good news video.
03/25/2015 - Press releases have been a core part of the practice of PR for more than 100 years. But changes in technology and search algorithm have changed the way they are written.
09/11/2014 - Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again.
03/28/2015 - PRESSfeed and the Society for New Communication Research released the 2015 report on media trends and how corporate online newsrooms are keeping up with the changing media landscape.
02/04/2015 - 2015 is the year content marketing will become a major focus for every company as consumers flock to content prior to purchase.
12/23/2013 - 2013 saw some changes in how companies and organizations of all sizes are presenting their news to the media, but we are still a long way from delivering the kind of online newsroom the media needs and wants.
The Social Newsroom
19 April 2015 | 10:21 am
12 April 2015 | 3:17 pm
6 April 2015 | 6:25 pm