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Digital PR

Working with the Media - Increasing Earned MentionsWorking with the Media - Increasing Earned Mentions

04/29/2013 - As the media landscape continues to change and traditional media has to adapt to the demand for visual content online, there is a major opportunity for brands to work with the media and get more coverage.

Getting Your News Content into the News and Search EnginesGetting Your News Content into the News and Search Engines

03/24/2013 - The demand for news content is pushing brands to become publishers. That means that their PR department needs to operate like a newsroom. And they also have to make all content visible to search engines.On demand webinar.

10 Basic Reports to Master in Google Analytics10 Basic Reports to Master in Google Analytics

02/20/2013 - Every business and PR agency, or PR department in a company, should be able to read and understand these basic Google Analytics reports. Google Analytics is a very easy to use program that can help you track content and see if it is working.

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PRESSfeed News

The Power of Visual Content in Digital PR and Social MediaThe Power of Visual Content in Digital PR and Social Media

01/22/2013 - According to Forbes, visual content was the breakout trend of 2012 and is set to continue to grow as a marketing and PR tool in 2013.Visuals help a brand to attract the attention of their community and increase engagement and sharing..

Media Relations Trends for 2013Media Relations Trends for 2013

12/21/2012 - On-demand video of the webinar held on 12/12/2012 with Sally Falkow APR and Rebecca LIeb, media analyst with Altimeter Group and author of Content Marketing: think like a publisher.

Media Relations Next Practices - Media PanelMedia Relations Next Practices - Media Panel

12/18/2012 - The media panel at the PR News Media Relations Next Practices Summit held at the National Press Club in Washington, D.C. gave the audience insights into how they could work with the media in 2013.

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The Social Newsroom

Twitter Is Now a Part of the Media

17 May 2013 | 6:17 am

Why Social Media Matters

29 April 2013 | 10:54 am

How Does Your Online Newsroom Compare to the Best?

1 March 2013 | 9:34 am