08/13/2014 - It's much more cost-effective to capture your customers' attention through great content -- content they find valuable and actively engage with-- than trying to grab hold of their attention via traditional advertising or PR campaigns.
08/21/2014 - Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting the content and whether you are a known and trusted source.
08/20/2014 - Many businesses miss the value of gathering social intelligence. There’s a goldmine of data you can, and should, tap into before you create any content.
06/10/2014 - About 10 days ago Google started the roll out of Panda 4.0 – a major update to their search algorithm. The goal of this update is to remove what Google calls “thin content” from the search rankings.
12/23/2013 - 2013 saw some changes in how companies and organizations of all sizes are presenting their news to the media, but we are still a long way from delivering the kind of online newsroom the media needs and wants.
09/09/2013 - Google recently added links in press releases, articles and guest blog posts to their links scheme list. In this webinar Sally Falkow., Lisa Buyer and Jo Lalatro discuss what the new Google rules are and how you can still add a link to your PR content without incurring any Google penalties.
07/05/2013 - Inc. 500 online newsrooms are lagging behind digital media trends.The PRESSfeed 2013 Inc.500 Online Newsroom Report shows that very few of these companies are taking advantage of the PR and media opportunities available to them
The Social Newsroom
21 August 2014 | 9:01 am
2 August 2013 | 5:00 am