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Digital PR

How Content Marketing & Digital PR Affect Your BusinessHow Content Marketing & Digital PR Affect Your Business

06/14/2014 - It's much more cost-effective to capture your customers' attention through great content -- content they find valuable and actively engage with-- than trying to grab hold of their attention via traditional advertising or PR campaigns.

How Google’s Panda 4.0 Affects PRHow Google’s Panda 4.0 Affects PR

06/10/2014 - About 10 days ago Google started the roll out of Panda 4.0 – a major update to their search algorithm. The goal of this update is to remove what Google calls “thin content” from the search rankings.

Why Brands are Adopting the Digital Newsroom ApproachWhy Brands are Adopting the Digital Newsroom Approach

05/10/2014 - When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. If all your content is not available there, it’s unlikely they will go trolling social media for more content.

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PRESSfeed News

2013 Online Newsroom and Media Relations Survey Report2013 Online Newsroom and Media Relations Survey Report

12/23/2013 - 2013 saw some changes in how companies and organizations of all sizes are presenting their news to the media, but we are still a long way from delivering the kind of online newsroom the media needs and wants.

GoogleGoogle's New Rules for Press Releases - Webinar Video

09/09/2013 - Google recently added links in press releases, articles and guest blog posts to their links scheme list. In this webinar Sally Falkow., Lisa Buyer and Jo Lalatro discuss what the new Google rules are and how you can still add a link to your PR content without incurring any Google penalties.

2013 Inc.500 Online Newsroom Report2013 Inc.500 Online Newsroom Report

07/05/2013 - Inc. 500 online newsrooms are lagging behind digital media trends.The PRESSfeed 2013 Inc.500 Online Newsroom Report shows that very few of these companies are taking advantage of the PR and media opportunities available to them

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The Social Newsroom

2 June 2014 | 9:19 am

Google Guidelines for Links in Press Releases Changed

2 August 2013 | 5:00 am

Twitter Is Now a Part of the Media

17 May 2013 | 6:17 am