09/15/2014 - Press releases have been a core part of the practice of PR for more than 100 years. But changes in technology and search algorithm have changed the way they are written.
09/11/2014 - Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again.
09/04/2014 - Over 90 percent of all media websites now use video and journalists are expected to include images and video with stories, wherever possible. While this demand places even more pressure on the newsrooms, it opens the door to opportunities for businesses and organizations
02/04/2015 - 2015 is the year content marketing will become a major focus for every company as consumers flock to content prior to purchase.
12/23/2013 - 2013 saw some changes in how companies and organizations of all sizes are presenting their news to the media, but we are still a long way from delivering the kind of online newsroom the media needs and wants.
09/09/2013 - Google recently added links in press releases, articles and guest blog posts to their links scheme list. In this webinar Sally Falkow., Lisa Buyer and Jo Lalatro discuss what the new Google rules are and how you can still add a link to your PR content without incurring any Google penalties.
The Social Newsroom
30 March 2015 | 6:00 pm
25 November 2014 | 9:34 am
15 September 2014 | 6:03 am