Re-Examine Your Media Relations Strategy

Re-Examine Your Media Relations Strategy

Core Facts

 [ What is this? ]


This one-hour webinar covers recent research about how media sites use images and video and how journalists use social media resources and tools.

It highlights where the opportunities lie for PR professionals and how to tap into these trends to get better media coverage.90% of UK journalists polled say they use social media in reporting news stories

  • Half of them feel that PR people are not keeping up – they say PR pros are not using the right resources and tools that make it easy for journalists to find and use their news content
  • 88% want images with news releases
  • 35% want video
  • Provide embed codes and single URLs for those assets so a journalist or blogger can easily and quickly use your material

Include links to relevant information – background data, analyst info, bios of those quoted etc.

Tags: news, media, relations, Digital PR, social media, news release

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Re-Examine Your Media Relations Strategy

How PR practitioners should reach and support journalists in the digital age


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"Half of the UK journalists polled say PR pros are not using the right social media resources and tools to help journalists find and use their news content. We found this to be true in our research of Fortune 100 and INC 500 companies iin the US. PR pros need to learn to craft an effective social media news release."

Sally Falkow. APR.
PRESSfeed, the social media newsroom

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Sally Falkow
PRESSfeed, the social online newsroom
626 793 4911

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