Content Syndication and SEO

Content Syndication and SEO

Core Facts

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In the recently published Google SEO Starter Guide, Google acknowledges that tweaking your tags and on-page elements are not as important as having good content and a reputation in your community. RSS, or Really Simple Syndication, syndicates your web content to other sites and builds inbound links, making RSS one of the most effective SEO strategies today.

RSSfeeds are fast becoming a mainstream application. Adoption is rocketing and sites using RSS report excellent results: an increase in search ranking, more qualified traffic on the site and even increased sales.

RSS is not just for blogs - you can syndicate your website content: news headlines, product news, tech updates, specials, clearance items, upcoming events, new stock arrivals, new articles, new tools and resources, search results, a book's revision history, recpies and tips.

If you don't have an RSS feed already, and you don't have the in house know-how to install one, web content syndication services like PRESSfeed can do all the heavy lifting for you.

Just create a PRESSfeed account and we'll do the rest.

Once the feed is installed you can be syndicating your web content in mere minutes. You'll be able to upload content to your website without learning any programming skills or computer languages like HTML.

Any search engine will only give you a maximum of two results per keyword on a search results page. If you want to dominate the top half of the search page for your keywords, you have to have your content on more than one site - and that means web content syndication. You can get extra placements in the search engines by having your content on many other sites as articles, press releases, tips or news items.

On this Google results page for dry skin lotion, Skin MD Natural has two web pages and two syndicated articles.

What does web content syndication do for you? Many business sites report substantial increases in traffic when they put RSS feeds on their site. The blog and feed search sites - called news aggregators - gather syndicated content and have growing audiences who visit their sites to find new content. The search engines are paying a lot of attention to RSS Feeds. A fast way to get your content indexed in Yahoo! is to add your feed to a MyYahoo page. And now that Internet Explorer 7 has such an easy RSS subscription method, you can use your browser to read web content feeds.

You can often get better placement in feed directories and in Yahoo's RSS Directory than you can from regular search engines, and often, inclusion is instant.

See our list of sites where you can submit your feeds.
Educate your readers about RSS and
keep your audience updated

Let your website visitors know you have RSS Feeds. Apart from the obvious action of putting the orange RSS icon on all pages that have a feed, place a prominent link on the home page letting your visitors know right away that you have feeds and that you offer content syndication.

Set up a page specifically for all your feeds. You can see an example of how this is done here:

Use your email list to promote your feeds. Put a short paragraph on RSS and the feeds you offer at the bottom of each email newsletter or promotion you send out. When Travelocity offered feeds to their email list two-thirds of those who opened the email subscribed to the feed!

Encourage your readers by educating them on how to use a newsreader. Offer suggestions for the different types of applications that are available.

Using RSS as part of your SEO strategy will pay big dividends. If you need help with your web content syndication contact us.

Tags: Digital PR, feeds, RSS, social media, news, release

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