The PRESSfeed 2012 Online Newsroom and Digital Media Relations Survey results highlight the fact that many PR practitioners are missing opportunities for media coverage because they are not supplying features that the media need and want. Technology has changed the way the media sources, gathers and reports the news. The job of a journalist is nothing like it was10 years ago, yet the majority of corporate newsrooms still look like they did 10 years ago and do not have the features journalists and bloggers require today.
Sally Falkow, President of PRESSfeed and Jim Brady, Editor -in -Chief of First Digital Media and former Chief Editor of the Washington Post, walk through these survey results and discuss
- the changes in the media
- how the job of a journalist has changed
- why images and video are so important today
- what would make a journalist's job easier
- how PR can help the media
- how PR practitioners can become a valued resource for the media
- why a newsroom with the right features will help increase earned media mentions.
Download the full report to see all the questions and results and to see our recommendations for how to take advantage of the PR opportunities presented by these gaps.
2012 Online Newsroom Survey Webinar with Jim Brady and Sally Falkow
The PRESSfeed 2012 Online Newsroom and Digital Media Relations Survey results highlight the fact that many PR practitioners are missing opportunities for media coverage because they are not supplying features that the media need and want.
At PRESSfeed we help our clients stay ahead in the rapidly moving digital landscape. We offer a hosted online newsroom with integrated social features, as well as the elements journalists, bloggers and the public expect in a corporate newsroom today.
We offer initial training in how to use the newsroom, we have the News Optimization Toolbar with full instructions on how to optimize news releases, images and video for search, and we do monthly training webinars for our clients to keep them informed about the latest technology, trends and tools, so they always get an 'A+' in PR.