We live in a social media world. People find their news and information on Facebook, Twitter and Instagram. So why should a brand bother with creating their own newsroom? Isn’t it enough to have your content posted on all your social accounts?
Not really. When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. If all your content is not available there, it’s unlikely they will go trolling social media for more content. You do need to distribute your content in social media, but you also have to provide a central content hub – your digital newsroom.
Major brands have adopted this idea of a digital newsroom publishing magazine-style content that appeals to both the public and the media
The Small Business Version of a Digital Newsroom
Every business has a story. There is always news and information that the media and the public will find interesting and valuable. Every digital newsroom should have both original content and curated content about the industry or niche they’re in. It should cover new ideas and trends.
You can publish tips and instruction on using your products. Food brands can post tips and recipes. Apparel brands can publish fashion tips and cover the Designer shows. Travel brands or CVBs can publish travel tips and information about destinations. Medical or health brands should be curating health news and tips as well as information about their own products or services. A local dental group might want to post articles about dental care by their dentists and curate tips and information from other sites and magazines about dental care and procedures they specialize in. A concrete cutting company could post about work they’ve done on interesting buildings or structures.
Here are some ideas for the top 5 Inc. 500 companies in Los Angeles:
Fuhu: They produce a durable tablet for kids. Their newsroom should cover early education news, trends and ideas. They could interview people like Nobel prize winner James Heckman and Sir Ken Robinson. They could be creating original content about kids and technology. They could post content from events that feature kids and technology.
Federal Conference: A service-disabled veteran-owned small business that plans and delivers conferences for the federal government and corporate clients. They have a great story. Their digital newsroom should have news about conferencing and event planning, as well as successes about events they have done. They can curate news on industries they serve and post content about events they’ve organized: interesting keynotes etc.
HCI Group: Their services include implementation of healthcare IT solutions – a hot sector. They could gather statistics on the current hospital IT landscape and create original content in an infographic that would appeal to potential customers. There is a ton of health IT news content they could curate that would interest the media and their core market.
Bridger Group: A crude oil transportation and logistics company that provides logistics solutions to the oil and gas industry – from truck transportation to pipeline injection stations. They have a wealth of news and information available to them. They could curate industry news and create original content about the increasing demand for crude oil infrastructure and the transportation needs in the US.
DataXu: A software platform that allows marketers to harness big data and use real-time multivariate decision technology for their digital campaigns. This is another hot area right now. Their newsroom should be a resource for marketers and PR folk interested in using Big Data to improve their campaigns. They could be curating content from around the web and producing original content on how various companies are using Big Data to improve their bottom line.
There really is no shortage of ideas for content for a digital newsroom. All you need is someone in your firm with an inquiring mind and the willingness to learn a few new skills. Get yourself a hosted newsroom and within a few weeks you’ll be publishing with the big brands.
Watch the webainr video below for a discusison of how to implement a digital newsroom strategy for your ocpnay.
Call 626 793 4911 for a free evaluation of the content in your newsroom.
Digital Newsroom Strategy Webinar
Major brands are adopting the digital newsroom strategy to stay relevant and drive demand. Small businesses can do the same with smart use of technology and training their team to produce good content.
At PRESSfeed we help our clients stay ahead in the rapidly moving digital media landscape. PRESSfeed is a hosted online newsroom with social features and integration, as well as the elements journalists, bloggers and the public expect in a corporate newsroom today.
We offer initial training in how to use the newsroom to improve your media relations, stay relevant and connected with your publics and drive traffic and interest in your content. Our News OptimizationToolbar offers full instructions on how to optimize news releases, images and video for search. We do monthly training webinars for our clients to keep them informed about the latest technology and media relations trends and tools. http://www.press-feed.com