Video is the Media Opportiunity for PR in 2015

Video is the Media Opportiunity for PR in 2015

Core Facts

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video mmedia PR opportunity

According to the 2015 DS Simon Media Influencers Report 76% of journalists say they use externally produced video. With all the newsroom layoffs that have occured over the last two years, it makes perfect sense. And newspapers, magazines and radio stations never had those resources.  They didnt need them until they had a website. Now everyone wants video.

And the demand is only going to increase. The journalists polled predicted that they'll be using "much more" PR video in the future.

The PRESSfeed Media Trends & Online Newsroom report hosw that only 30% of the Fortune 100 companies in the US have a video gallery in their online newsroom.  And only 22% use multimedia with their press releases.  that's a huge missed opportuity right there.


Video is one of the biggest earned media opportunities to come along in years. And while the rest of the companies and PR departments are still trying to figure out how to take advantage of this, the first movers will clean up in the next six months to a year. 


Tags: video, media, news, opportunity, PR

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PRESSfeed is a hosted online newsroom that creates a digital content hub with social features and integration. It has all the elements journalists, bloggers and the public expect in a corporate newsroom today. We help our clients stay ahead in the rapidly moving digital media landscape - we offer initial training in how to use the newsroom to improve your media relations and online visibility,our News Optimization Toolbar offers full instructions on how to optimize news releases, images and video for search and our monthly training webinars keep clients informed on the latest technology and media relations trends and tools.

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Sally Falkow
PRESSfeed, the social online newsroom
626 793 4911

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