SEO: The Most Underused PR Skill & Strategy

SEO: The Most Underused PR Skill & Strategy

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The 2015 Media Trends & Online Newsrooms Report released in March showed that, despite the fact that search is now the first and most used source for news and information, Fortune 100, Fortune 500 and Inc.500 companies in the US have not yet fully embraced the value of search engine visibility.


2015 meida trends SEO

The 2015 Edelman Trust Barometer also found that search is now the most trusted source for news and information, so not optimizing news and other branded content for search engines is a huge missed opportunity.

PRESSfeed's guest on the April webinar was Lisa Buyer, CEO of The Buyer Group, Author of Social PR Secrets and a contributor for ClickZ.  Lisa gave some excellent tips about how to implement SEO in an online newsroom and how to optimize text, images and videos for maximum online visibility.

You can access the on-demand video of that webinar here

Why SEO is a Vital PR skill


Tags: SEO, trends, PR, media, news. content

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PRESSfeed is a hosted online newsroom that creates a digital content hub with social features and integration. It has all the elements journalists, bloggers and the public expect in a corporate newsroom today. We help our clients stay ahead in the rapidly moving digital media landscape - we offer initial training in how to use the newsroom to improve your media relations and online visibility,our News Optimization Toolbar offers full instructions on how to optimize news releases, images and video for search and our monthly training webinars keep clients informed on the latest technology and media relations trends and tools.

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Sally Falkow
PRESSfeed, the social online newsroom
626 793 4911

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