As the media landscape shifts and changes so too must the practice of media relations. Our job is to make our news content fit the needs of the reporters and editors. A century ago, when PR people first started to use the press release, it was formatted specifically to meet the needs of print journalists.
The media needs have changed dramatically. Same old, same old doesn't cut it anymore. In this one-hour webinar you will hear about the 3 skills you need to work with the media today..
- How to do Media Analysis and find gaps in coverage that you can fill
- Why the media need visuals and how to do visual storytelling
- The need for analytics, measurement and content tracking
PRESSfeed is a hosted online newsroom that creates a digital content hub with social features and integration. It has all the elements journalists, bloggers and the public expect in a corporate newsroom today. We help our clients stay ahead in the rapidly moving digital media landscape - we offer initial training in how to use the newsroom to improve your media relations and online visibility,our News Optimization Toolbar offers full instructions on how to optimize news releases, images and video for search and our monthly training webinars keep clients informed on the latest technology and media relations trends and tools. http://www.press-feed.com