Working with the Media - Increasing Earned Mentions
As the media landscape continues to change and traditional media has to adapt to the demand for visual content online, there is a major opportunity for brands to work with the media and get more coverage.
Getting Your News Content into the News and Search Engines
The demand for news content is pushing brands to become publishers. That means that their PR department needs to operate like a newsroom. And they also have to make all content visible to search engines.On demand webinar.
10 Basic Reports to Master in Google Analytics
Every business and PR agency, or PR department in a company, should be able to read and understand these basic Google Analytics reports. Google Analytics is a very easy to use program that can help you track content and see if it is working.
Crisis Plans - The Need for Communications
Whether the crisis you experience is one as violent and shocking as Sandy Hook or Aurora, or an act of nature like Sandy or Isaac, in addition to dealing with all the devastation, chaos, loss and grief you will also be expected to deal with the hordes of media looking for information.
The Changing Digital PR and Media Landscape
Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That's no longer the case. The digital PR and media landscape has evolved. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for instant visual news has changed the way news is gathered, reported and consumed.
2013 Online Newsroom Checklist
Use this checklist of features and tools to evaluate your online newsroom. With the emphasis on visual storytelling and content marketing in 2013 your online newsroom has become a vital component of the strategy..
The Collaborative Digital PR and Media Relations Model - Webinar Video
One way to improve your digital PR and get more earned media is to work with journalists and bloggers on a story. Connect them with other sources and help them access research data. Help them develop multimedia material.to enhance the story.
Digital Media - the future of journalism and PR
Another milestone in the growing shift to digital media happened today: Newsweek announced that in January 2013 it will become an all-digital publication. How does this radical shift affect how news is gathered and reported? And what does the future hold for PR professionals who are tasked with media relations and getting more earned media mentions for the brand?
Digital PR - Are You Ready to be a Publisher?
Although content marketing refers to a broad spectrum of connected activity, from the creation of content and editorial processes, through to social media activity, search engine optimization and digital PR, content marketing is now seen as an emerging discipline in its own right by the majority of marketers. but only 38% have a content strategy.
How to Get an A+ in Digital PR - webinar
Online newsrooms are gaining in importance for journalists, bloggers, analysts, investors and the public. It is the one place on a company's website where they expect to find the latest news, and they also expect to find easy-to-use tools to help them to republish the content they find there. In this webinar we cover what should be in an online newsroom today, how the features work and why you ought to have them.
Best Practices for an Online Newsroom - Evaluation Checklist
As the news and media landscape continues to shift, PR practitioners have to stay abreast of the latest trends. Usability guru Jakob Nielsen says corporate websites rate only a "D" in PR. Find out what the best practices for an online newsroom are today.
2012 Online Newsroom Survey Highlights Gaps in Digital PR Practices
How people find and consume the news has changed dramatically in the last five years. Dealing with the media is one of the core techniques of PR, so we have to keep pace with these changes and offer journalists and bloggers what they need in the digital age.
Can PR Earn an A+ in the Digital Age?
Back in 2001 usability expert Jakob Nielsen said corporate America gets a 'D' in PR because our online newsrooms were not delivering what journalists needed. Have we improved? What grade would we get in 2012?
The Business Case for a Hosted Online Newsroom
Our recent research shows that the majority of companies in the US and UK are not offering all the new media features and tools that bloggers and journalists prefer. Here are main reasons a hosted online newsroom makes good business sense.
Press Releases Still First Choice for Journalists
Text 100 survey shows press releases are still the number one choice of journalists for corporate news. Use social media to find and contact the journalists and enhance your press releases with multimedia content.
Digital PR Requires Good Writing Skiils
Whether you do traditional or digital PR good writing remains a core competency. And there are other new skills you need in your PR resume today.
Social Media News Release Webinar with Step- by Step Guide
As social media gains acceptance as a standard marketing and PR activity, PR folk are eager to learn how to use the social media news release format requested by bloggers and journalists.
State of Social Media and Digital PR - Interesting Insights
Booz & Co and Buddy Media's recent study on the state of social media and marketing offer some interesting insights. For instance: Social media is primarily the domain of marketing. Less than half (48%) of companies have digital PR leading the social media efforts.
Google's Algorithm Update a Boon for Savvy PR Pros
Google's major algorithm update, confirmed this week by Amit Singhal of Google, makes content, news and social responses the big winners in search visibility. A great holiday gift for PR pros wise enough to take full advantage of this update.
What Every PR Student Should Know
There are tens of thousands of students currently studying PR at colleges and universities in the US. The number must be much higher around the globe. Although many schools have introduce social media and Digital PR courses, there are far too many that don't address the rapidly changing face of PR .