Why an Online News Hub is Google Panda Food
Google's latest Panda update focuses on high-quality, authoritative and original content that is updated regularly. A good online news hub that contains rich content about your brand meets all the criteria for great Google rankings.
3 Skills that Impact Media Relations
In the age of digital media, search engines and smartphone reporting, there are some new skills needed to be successful in Media Relations
Media Relations in the Age of Smartphone Reporting
Now that we are in the age of smartphone reporting, with reporters and bloggers always on the go and on their mobile devices, it's more important than ever for companies and organizations to prepare their news content so that it can be found in mobile search.
SEO: The Most Underused PR Skill & Strategy
The 2015 Media Trends and Online Newsrooms report revealed that a decade after SEO for content was first introduced, only 26% of US companies and organizations are optimizing their branded content for search engines.
Video is the Media Opportiunity for PR in 2015
There is a very large opportunity for brands to earn media coverage if they know how to produce good news video.
How to Write a Press Release in 2015
Press releases have been a core part of the practice of PR for more than 100 years. But changes in technology and search algorithm have changed the way they are written.
Multimedia with Press Releases Gets More Views and Engagement
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again.
Media Relations Strategies That Work
Over 90 percent of all media websites now use video and journalists are expected to include images and video with stories, wherever possible. While this demand places even more pressure on the newsrooms, it opens the door to opportunities for businesses and organizations
PR Also Experiencing Digital Distress
Digital marketing and social media is moving too fast to have a formal playbook that works and many teams are being built on the fly out of necessity, not prior expertise.
How Journalists Use Social Media to Report the News
A recent report from the Indiana University School of Journalism shows how US journalists are using social media to report the news.
Social Reputation Ignored by Many Executives
More than one-third of US executives say that the CEO of their company does not care, or cares little, about the company's reputation in social media
Owned vs Earned Links in Press Releases
Google has reclassified their "link scheme' rules and they included links in press releases. Google now categorizes a press release as an advertisement.
The Power of Passion Conversations Around a Brand
Brands can, and should, bring people together. They can connect customers with other customers who share a passion and an affinity for the brand..
Google, Trust and SEO
Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting the content and whether you are a known and trusted source.
Social Intelligence -The Right Sequence for Success
Many businesses miss the value of gathering social intelligence. There's a goldmine of data you can, and should, tap into before you create any content.
How Content Marketing & Digital PR Affect Your Business
It's much more cost-effective to capture your customers' attention through great content -- content they find valuable and actively engage with-- than trying to grab hold of their attention via traditional advertising or PR campaigns.
How Google’s Panda 4.0 Affects PR
About 10 days ago Google started the roll out of Panda 4.0 – a major update to their search algorithm. The goal of this update is to remove what Google calls “thin content” from the search rankings.
Why Brands are Adopting the Digital Newsroom Approach
When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. If all your content is not available there, it’s unlikely they will go trolling social media for more content.
Digital Newsroom Strategy - Webinar Video
Big brands like Coke, Nike and Marks and Spencer have already launched magazine-style digital newsrooms with content that appeals to both the public and the media. Can a small to mid-sized business with fewer resources do this?
A Digital PR & Marketing Roadmap
A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Companies need a simple road map they can follow