State of Social Media and Digital PR - Interesting Insights
Booz & Co and Buddy Media's recent study on the state of social media and marketing offer some interesting insights. For instance: Social media is primarily the domain of marketing. Less than half (48%) of companies have digital PR leading the social media efforts.
Google's Algorithm Update a Boon for Savvy PR Pros
Google's major algorithm update, confirmed this week by Amit Singhal of Google, makes content, news and social responses the big winners in search visibility. A great holiday gift for PR pros wise enough to take full advantage of this update.
What Every PR Student Should Know
There are tens of thousands of students currently studying PR at colleges and universities in the US. The number must be much higher around the globe. Although many schools have introduce social media and Digital PR courses, there are far too many that don't address the rapidly changing face of PR .
Social Media News Release Template Step-by-Step Guide
The majority of journalists are using social media and say that although they rely on PR content now more than ever, they need it in a new form: a social media news release with multimedia assets to support the story.
Content Syndication and SEO
In the Google SEO Starter Guide. Google acknowledges that tweaking your tags and on-page elements are not as important as having good content and a reputation in your community. Using feeds to syndicate your content to other sites builds inbound links, making RSS feeds one of the most effective SEO strategies today.
CVB Websites and Online Newsrooms Lack Social Media Features
Travel and destination marketers are fast realizing that search and social media play an increasingly important role in their success. Although 85% of CVBs use at least one form of social media, there is a big gap in the integration of these social channels with their websites and newsrooms and the tendency of people researching travel information to share content.
What Digital Journalists Really Want From PR
Although journalists are embracing social media resources and tools in order to keep up with the rapid news cycle, half of them say PR people are slow to adopt these tools, such as social media news releases.
Re-Examine Your Media Relations Strategy
This one-hour webinar covers recent research about how media sites use images and video and how journalists use social media resources and tools. It highlights where the opportunities lie for PR professionals and how to tap into these trends to get better media coverage.
Book Review - The Business of Influence
Author Philip Sheldrake calls PR to account in his new book the Business of Influence published by Wiley
Keeping Your Newsroom Relevant in the Web 2.0 World
Research shows that journalists and bloggers want to be able to find your social content and your news content in a hub on your website. Your online newsroom is the perfect place to house this content.