A Digital PR & Marketing Roadmap
A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Companies need a simple road map they can follow
Working with the Media - Increasing Earned Mentions
As the media landscape continues to change and traditional media has to adapt to the demand for visual content online, there is a major opportunity for brands to work with the media and get more coverage.
Getting Your News Content into the News and Search Engines
The demand for news content is pushing brands to become publishers. That means that their PR department needs to operate like a newsroom. And they also have to make all content visible to search engines.On demand webinar.
10 Basic Reports to Master in Google Analytics
Every business and PR agency, or PR department in a company, should be able to read and understand these basic Google Analytics reports. Google Analytics is a very easy to use program that can help you track content and see if it is working.