Why an Online News Hub is Google Panda Food
Google's latest Panda update focuses on high-quality, authoritative and original content that is updated regularly. A good online news hub that contains rich content about your brand meets all the criteria for great Google rankings.
3 Skills that Impact Media Relations
In the age of digital media, search engines and smartphone reporting, there are some new skills needed to be successful in Media Relations
Media Relations in the Age of Smartphone Reporting
Now that we are in the age of smartphone reporting, with reporters and bloggers always on the go and on their mobile devices, it's more important than ever for companies and organizations to prepare their news content so that it can be found in mobile search.
SEO: The Most Underused PR Skill & Strategy
The 2015 Media Trends and Online Newsrooms report revealed that a decade after SEO for content was first introduced, only 26% of US companies and organizations are optimizing their branded content for search engines.
Video is the Media Opportiunity for PR in 2015
There is a very large opportunity for brands to earn media coverage if they know how to produce good news video.
How to Write a Press Release in 2015
Press releases have been a core part of the practice of PR for more than 100 years. But changes in technology and search algorithm have changed the way they are written.