A year ago at SES there was no session on SEO through blogs and feeds. This new session was jam packed and there was standing room only and by a show of hands 99% of the audience is blogging.
While blogging has caught the imagination of the public and corporate marketing departments, creating RSS Feeds for the content on your website is still a step behind. Yet this is probably a tactic more suited to marketing and PR since you can use RSS feeds for any kind of content - it doesn't have to be the 'authentic personal voice' of one person.
You can use feeds for all kinds of content
- educational articles
- product information
- package deals/special offers
- travel destination information
- special offers
- tech support updates
Google recently made it clear that they are rewarding updated, fresh content with better rankings. Placing new content in a feed will meet this requirement. Our case studies show that regular, optimized articles in an RSS Feed definitely boost your SEO efforts