BtoB Magazine says BtoB marketers are finding ways to make news feeds pay off.
One way is with advertising that drives traffic and leads to new customers. RSS can be just one more vehicle to help you stay in front of a community of interested prospects. "RSS feed-distributed content should drive additional response,” says Howard Sewell of Connect Direct. “Marketers are completely missing the opportunity if they are not aggressively promoting RSS and e-mail newsletters as subscription vehicles. Organic search results to a blog are great, but why not capture that person and generate repeat traffic.”