Social Media Week 2011 is September 19 – 23 and it will be marked by events around the country. Consumers have flocked to social media and, as a result, businesses are paying attention too. Adoption of social media as a business tool has increased markedly in the last year and over 80 percent of all companies now use some form of social media in their marketing.
Social Media Club of San Gabriel Valley (SMC SGV) and the LA County Business Technology Center (BTC) are hosting a Social Media Week event that will cover new tools that canbe used to do a social media audit and extract business intelligence from the online conversations - Export.ly, Gist and Nimble..
Date: Thursday September 22
Time: 11.30am – 1pm
Address: BTC, 2400 Lincoln Ave, Altadena CA 91001
Speaker: Sally Falkow APR, PR Trainer of the Year
Although most companies have moved from the experimentation phase to the integration of social media with their marketing and customer service, research shows that only 35 percent are monitoring the online conversations and although the number is increasing every year, just 40 percent are measuring their social media ROI.
One way to get ROI from social media is to do a social media audit and use the online conversations as a research pool. The recent digital Crisis Preparedness study from Burson-Marstellar showed that 65 percent of the companies polled do not know who the key online thought leaders are among their customers or in the social digerati, yet these are the people who will shape the narrative around a brand and amplify messages – positive or negative. Most companies do not know how how to map their social graph.
There is no charge to attend this event, but registration is required as space is limited.
Social Media Club meetings are hosted by the Business Technology Center of Los Angeles County (BTC) which is dedicated to the development of high technology firms through business management assistance, technical assistance, and the coordination of available financial resources. The BTC’s mission is to assist start-up and early stage technology firms grow and prosper.
To reserve a seat contact: Stephanie Shaw 626 296 6444
Every brand operates in an environment that is populated with stakeholders. In the social media era these stakeholders are connected and active online.
“People are talking about you online and you need to know who they are and what they’re saying,” says Sally Falkow, co-developer of PRESSfeed, the social media newsroom, and founder of Social Media Club LA and SGV. “There are tools you can use, like Vizyx, NetVibes and even an iGoogle dashboard. Combined with new services such as Export.ly, GIST and Nimble they can help you map your social graph.”
Social Media Club:
Social Media Club's primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. We bring together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators. Essentially the people who create and consume media who have an interest in seeing the ‘media industry’ evolve for everyone’s benefit. We are more than just USERS, we are the reason the tools exist - we are the people who communicate our thoughts and ideas near and far. http://www.socialmediaclub.org
Business Technology Center:
The BTC is a project of the Los Angeles County Community Development Commission. The Commission owns and operates the BTC. The Commission is assisted by Advisory and Mentoring Committees consisting of business owners, representatives from universities and finance, law and accounting firms, and technology and entrepreneurial specialists. These Committees are valuable mentoring, networking and referral resources for tech start-ups in the LA area.