Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Unfortunately, the SEO community saw the possibilities of using optimized press releases long before the PR industry did.
Instead of PR content becoming a natural part of a brand’s online message, press releases became a tool in the SEO arsenal. That led to a glut of releases that read like marketing material or worse still, they were a vehicle for stuffing keywords and anchor text links into a piece of content masquerading as a press release. Google has finally called BS and listed press releases as a link scheme, stating that a release is in essence an advertisement.
So how should you write a press release today? Or should you even be writing press releases anymore?
Press releases have been a core part of the practice of PR for more than 100 years. Listen to this webinar and hear Sally Falkow, (APR) Presedint of PRSSfeed, Lisa Buyer, writer for Search Engine Watch and Joe Lalatro of Tandem Interactive discuss these new Google rules and how to optimize PR content without incurring the wrath of Google.
Google new rules webinar
Google's new rules about writing PR content and placing links in press releases
At PRESSfeed we help our clients stay ahead in the rapidly moving digital media landscape. PRESSfeed is a hosted online newsroom with social features and integration, as well as the elements journalists, bloggers and the public expect in a corporate newsroom today. We offer initial training in how to use the newsroom to improve your media relations. Our News OptimizationToolbar offers full instructions on how to optimize news releases, images and video for search. We do monthly training webinars for our clients to keep them informed about the latest technology and media relations trends and tools. http://www.press-feed.com