Content Syndication - RSS Is A Powerful SEO Strategy

Content Syndication - RSS Is A Powerful SEO Strategy

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2006-07-19

Content syndication is the next big thing in SEO. Even the Google engineers acknowledge that tweaking your tags and on-page elements are not as important as having good content and a reputation in your community.

RSS, or Really Simple Syndication, is a format that allows you to syndicate your content to other Web sites or have it read by individuals with a newsreader application- either on their desktop on online.
RSS is fast becoming a mainstream application. Adoption is rocketing and sites using RSS report excellent results: an increases in search ranking, more qualified traffic on the site and even increased sales.

Just as most of the major news sites syndicate their headlines with RSS you can too.  If you don’t have an RSS feed already, and you don’t have the in house know how to install one, services like PRESSfeed can do all the heavy lifting for you. Once the feed is installed you can be syndicating your content in mere minutes. You’ll be able to upload content to your website without learning any programming skills or computer languages like HTML.

RSS, syndication and SEO

Any search engine will only give you a maximum of two results on a search page. If you want to dominate the top half of the search page for your keywords, you have to have your content on more than one site – and that means content syndication. You can get extra placement sin the search engines by having your content on many other sites as articles, press releases, tips or news items.

What does content syndication do for you? Many business sites report substantial increases in traffic when they put RSS feeds on their site. The blog and feed search sites – called news aggregators – gather syndicated content and have growing audiences who visit their sites to find new content. The search engines are paying a lot of attention to RSS Feeds. A fast way to get your content indexed in Yahoo! is to add your feed to a MyYahoo page.


Educate your readers about RSS and keep your audience updated. Let your website visitors know you have RSS Feeds. Apart from the obvious action of putting the orange RSS icon on all pages that have a feed, place a prominent link on the home page letting your visitors know right away that you have feeds.  Set up a page specifically for all your feeds. You can see an example of how this is done here: http://www.bizben.com/news/rss-listing.php

Use your email list to promote your feeds. Put a short paragraph on RSS and the feeds you offer at the bottom of each email newsletter or promotion you send out. When Travelocity offered feeds to their email list two-thirds of those who opened the email subscribed to the feed!

Content syndication is a proven method of increasing search ranking and online visibility. JupiterResearch reports that 30 percent of the companies adding feeds to their web content do so because of customer demand.  Shouldn't you be thinking about syndicating your content?

Tags: RSS, content syndication, SEO

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