2015 Media Trends & Online Newsrooms Report
PRESSfeed and the Society for New Communication Research released the 2015 report on media trends and how corporate online newsrooms are keeping up with the changing media landscape.
The Content Marketing Revolution
2015 is the year content marketing will become a major focus for every company as consumers flock to content prior to purchase.
2013 Online Newsroom and Media Relations Survey Report
2013 saw some changes in how companies and organizations of all sizes are presenting their news to the media, but we are still a long way from delivering the kind of online newsroom the media needs and wants.
Google's New Rules for Press Releases - Webinar Video
Google recently added links in press releases, articles and guest blog posts to their links scheme list. In this webinar Sally Falkow., Lisa Buyer and Jo Lalatro discuss what the new Google rules are and how you can still add a link to your PR content without incurring any Google penalties.
2013 Inc.500 Online Newsroom Report
Inc. 500 online newsrooms are lagging behind digital media trends.The PRESSfeed 2013 Inc.500 Online Newsroom Report shows that very few of these companies are taking advantage of the PR and media opportunities available to them
The Power of Visual Content in Digital PR and Social Media
According to Forbes, visual content was the breakout trend of 2012 and is set to continue to grow as a marketing and PR tool in 2013.Visuals help a brand to attract the attention of their community and increase engagement and sharing..
Media Relations Trends for 2013
On-demand video of the webinar held on 12/12/2012 with Sally Falkow APR and Rebecca LIeb, media analyst with Altimeter Group and author of Content Marketing: think like a publisher.
Media Relations Next Practices - Media Panel
The media panel at the PR News Media Relations Next Practices Summit held at the National Press Club in Washington, D.C. gave the audience insights into how they could work with the media in 2013.
5 Digital Media Relations Strategies for 2013
The media landscape has changed dramatically in the last few years. As we head into 2013 brands need to take a new look at their media relation strategies and embrace new ways of working with digital journalists.
PRESSfeed 2012 Online Newsroom and Digital Media Relations Survey
The 2012 PRESSfeed survey shows PR practitioners are out of sync with digital media needs. Many companies are not providing the content and digital tools journalists find most useful.
San Gabriel Valley Social Media Club and BTC Hold Social Media Week Event
SMC SGV and the Business Technology Center invite local businesses to learn how to extract intelligence from social media conversations. Speaker is Sally Falkow, co-developer of PRESSfeed, the social media newsroom
INC 5000 Food and Beverage Social Media Adoption and Integration
While the Food and Beverage companies listed on the INC 5000 are adopting social media at a rapid rate, there is a discrepancy between the high number using social media and those integrating their social presence with their corporate website and their news content.
Social Media Integration Series: 10 Content Ideas
There are many aspects you have to take into account when you start to think about integrating social media in your website and your online newsroom. In this series we will look at content, sharing tools, ways to syndicate and distribute the content and how to measure the results.
Integrate Social Content in Your Newsroom
2011 is the year of social integration, says industry analyst Jeremiah Owyang of the Altimeter Group. Your online newsroom is one logical place to integrate social content and social media news releases
Optimizing Press Releases Made Easy with PRESSfeed Toolbar
The shift in media consumption is accelerating.The majority of PR professionals are aware of this trend and the need to optimize press releases and news content for search.The PRESSfeed toolbar puts all the tips, tricks and tools needed to produce a well optimized social media news release at your fingertips
Travel Operators Take to Social Media
Many travel companies aren't just dipping their toes tentatively into the social media waters, they're investing full-throttle in a multi-faceted social media strategy.
News feeds facilitate customer dialog
Business owners and marketing folk are looking for the best strategies to help them survive a cooling economy. Cutting budgets is one everyone's mind but marketing is one area of the business that needs very clever planning. Cost effective social media strategies, such as using news feeds (RSS) to stay connected to customers and stakeholders, could be a big winner in 2009.
Top 100 American newspapers use RSS?
According to the 2008 Bivings Report, which looked at use of the Internet by America's largest 100 newspapers, every single one used RSS. And there are plenty of good reasons why using RSS is a very good idea.
News feeds as an SEO Strategy
the News Feed and SEO panel at SES Chicago will be about how to syndicate web content - news, updates, tips etc - to increase search visibility