BtoB Marketers finally beginning to find ways to monetize feeds and measure results
News feeds could be relevant to BtoB marketers - more relevant to their audiences than other feeds might be for consumers. BtoB marketers could send product updates and announcements, staffing changes-all without inundating their customers and prospects and with 100% guaranteed delivery.
News feed adoption - Forrester study
Forrester Research relased a new study on the adoption of RSS news feeds and says it is peaking at 11 percent. Steve Rubel of Edelman says this mean RSS is not going mainstream anytime soon. Strange - now that all browsers read RSS and RSS is the underlying backbone of all online content syndication, I thought it already was mainstream.
What's the difference between PRESSfeed and a blog?
Blogs have exploded on the Internet in the past two years. What started out as a personal journal online has evolved into a sophisticated marketing tool. But an online newsroom is just as important. News content in an RSS feed can give you many of the benefits of blogging without the constraints.
Social Bookmarking Makes Good Marketing Sense
Content syndication and distribution online is getting a shot in the arm from social bookmarking. According to the Pew Internet and American Life Project 28% of Internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content.
Creating RSS feeds a popular SEO tactic
The SEO through blogs and feeds was one of the best attended session at SES New York City 2007
Content Syndication In RSS Feeds Boosts SEO Rankings
Brilliant Blue and PRESSfeed combine their SEO PR expertise to give clients the benefit of syndication
Enterprise RSS Blog Gets a FacelIft
PRESSfeed, the enterprise RSS content syndication tool created for PR and marketing professionals, re-launched its Enterprise RSS blog today
Enterprise RSS a focal point for employee information
Enterprise RSS is poised to become the focal point that employees turn to for information, eclipsing individual aggregators plus systems such as portals, intranets, and enterprise applications
Search Marketing and Web Design Firm Enables RSS Content Syndication for Clients
Another leading web design and search engine marketing firm has chosen PRESSfeed as their strategic partner to provide RSS feeds, web content syndication and social media options for their clients.
Social Media Press Release Made Easy For PR Profesionals
PRESSfeed's simple syndicaion system makes it a piece of cake to uplaod social media press releases to a website and into a feed for syndication
RSS, Content Syndication and Search - Part Six
Success in online marketing depends in to a large extent on being found in the search engines. And getting good organic search ranking (natural placements on a search results page, not the paid listings) is getting harder all the time.Content syndication using RSS is one easy and effective way to build one-way inbound links and raise your search rankings.
Social Media, Content Syndication and RSS Feeds: Part Five
Making your content part of Web 2.0. Now that your content is organized and distributed, use the syndication power of social media sites to get more visibility and more traffic.
RSS and Content Syndication Part Four: Categorizing Content
Now that you have a strategy for your RSS feeds, let's take a look at what content you might like to syndicate. Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created.
RSS and Content Syndication Part Three - RSS Strategy
Internet Marketing is moving away from traditional search engine tactics - search engine optimization and page rankings are no longer so dependent on meta tags and on-page elements. Content syndication using an RSS feeds can increase your search engine visibility and drive qualified traffic to your website. But to get results, you must start with a sound RSS strategy.
RSS and Content Syndication: Part Two
How RSS Feeds Can Benefit Your Business If you do a search for RSS and marketing in either Yahoo News or the blog and feed search engine Technorati, you'll very soon realize just how fast the use of RSS is growing, Here are just a few of the comments made recently in the mainstream media and blogs:
RSS Feeds: Content Syndication as a Marketing and PR Strategy
Also called web feeds, RSS feeds are a content delivery vehicle - a method of getting new content out on the Internet and sharing it with others. This is the first part of a six part series on RSS and content syndication as a marketing and PR strategy
The Future of Search Lies with Content Syndication and RSS
Search Engine Rankings Are Influenced By Content and Reputation. In a recent interview about the future of search and outdated SEO methods, Matt Cutts of Google said it is useless doing traditional SEO on a site unless you also have enough good content and the reputation in your field to be a challenger.
Content Syndication - RSS Is A Powerful SEO Strategy
Content syndication is the next big thing in SEO. Even the Google engineers acknowledge that tweaking your tags and on-page elements are not as important as having good content and a reputation in your community.
Enterprise RSS Feeds - A Viable Messaging Medium
The rapid growth of content syndication and social media requires a new marketing and PR approach. The days when a static business website or a mass media press release could attract visitors and customers are long gone. The use of RSS and social bookmarking sites to manage and organize news and information is on the rise and marketers need to pay attention.
Broadband Growth Driving RSS Use
Customers are demanding RSS feeds. broadband users are more than three times as likely to use RSS (Really Simple Syndication) as a delivery method for their preferred Internet content than dial up users.