Content syndication builds good organic search engine optimization
RSS is powering online PR techniques that raise search ranking and brand awareness We are living in an attention economy - in an over-communicated world getting the attention of your audience is paramount. Until you have their attention you are not able to deliver your message. A content syndication strategy can get this valuable attention - it can boost your search engine rankings and attract qualified visitors to your website.
RSS feeds driving content syndication
Use, not adoption, is the trend to watch on the Internet. The 2006 Face of the Web report from Ipsos Insights highlights the fact that while Internet adoption is slowing, use is growing and changing. And the trend to the 'lways-on' digital lifestyle is being powered by RSS feeds.
Hosted Enterprise RSS Feeds Make Marketing Use Simple
As RSS adoption grows more and more companies are turning to RSS to deliver marketing and PR messages.
Blog, RSS and Podcast ADs Fast Growing
Blog, Podcast, RSS Advertising Grow Fastest Among Alternative Media, Surging 198% in 2005 and Forecast to Grow 145% in 2006
Enterprise RSS feed service solves IT security issues
Hosted feeds give marketing and PR professionals easy access to content syndication The fact that marketing, PR and IT have different priorities when it comes to web content has long been a thorny issue. At the 2005 Web Metrics Summit the need to bridge this gap was identified as one of the major issues in an organization, but as the use of RSS feeds as a content delivery vehicle for marketing and PR messages accelerates, this gap is only widening. A new enterprise RSS service solves this problem.
User Friendly RSS feed buttons reach a wider audience
Business owners and media publishers are seeing rapid growth of RSS subscriptions. USAToday.com reports that their RSS traffic is "rising month after month by orders of magnitude", even though they are barely promoting their RSS feeds.
RSS, Online PR and Brand Perception
Branding has been called the most powerful idea in business, yet few companies consciously take control of their brand and create it. Your brand is formed by the visual, emotional, rational, and cultural image associated with your company or product. Now that so many people are reading news and researching products and services online, their first point of contact with your brand is most likely to be online.
RSS adoption up as Web hits 15th anniversary
15 years ago the first web pages were being made. Many feel the growth of RSS mirrors the early days of the Web
Measuring RSS important to online marketing
ExpansionPlus and their clients are showing excellent usage of their RSS feeds
Marketers see RSS use growing as spam reaches ridiculous numbers
What does your inbox look like in the morning? Jeff Bates, executive editor at Slashdot, says more than 80 percent of the email he gets is spam. That sounds about right. Most inboxes are deluged with content we don’t want, have no use for and delete without opening. Predictions are that 95 percent of all e-mail will be spam by mid-2006.
Google adds RSS function to their Google News section
Considering that USAToday.com and the NYTimes.com are seeing double digit jumps in RSS subscriptions each month, Google is on the right track with RSS alerts.
RSS Marketing Report from Forrester Research
Two excellent reports from Forrester research show why companies are adopting RSS and best practices that are already emerging
RSS Marketing Made Really Simple
Really Simple Syndication (RSS) may be simple to those who are technically oriented. But for most business owners, PR and marketing people, it's not simple at all. Pressfeed aims to change that with a free feed and a free newsreader for your customers
RSS Marketing Power
Rok Hrastnik, author of Unleash The Marketing Power of RSS, explains the benefits of using RSS to promote your business online
Press feed RSS marketing and promotion results
Content syndication and RSS feeds are proving to be effective online marketing and PR tools
Mainstream RSS Marketing and PR Opportunities
As more and more apps appear on the horizon there is no doubt that the RSS adoption curve is going sraight up. PR and marketing execs need to stay ahead of the game and be aware of tall the RSS opportunities that can expand their visibility online.
Microsoft Planning To Take RSS Feeds Mainstream
IE 7 and Longhorn will have RSS built in. The move signals the increasing importance of RSS technology.
Mainstream Media Show Double Digit Increases In RSS Subscription Every Month
Now that major news sites such as USAToday.com and NYTimes.com are seeing double-digit monthly leaps in RSS-usership, RSS readership will be fully mainstream by 2006.
RSS adoption ramping up fast
As major news sites report double digit user adoption of RSS, predictions are that RSS reach will be mainstream in 2006
RSS Success Depends On A Content Strategy
It is easy to put an RSS feed on your site. Creating An RSS Content Strategy is what will make or break the results