RSS adoption up as Web hits 15th anniversary
15 years ago the first web pages were being made. Many feel the growth of RSS mirrors the early days of the Web
Measuring RSS important to online marketing
ExpansionPlus and their clients are showing excellent usage of their RSS feeds
Marketers see RSS use growing as spam reaches ridiculous numbers
What does your inbox look like in the morning? Jeff Bates, executive editor at Slashdot, says more than 80 percent of the email he gets is spam. That sounds about right. Most inboxes are deluged with content we don’t want, have no use for and delete without opening. Predictions are that 95 percent of all e-mail will be spam by mid-2006.
Google adds RSS function to their Google News section
Considering that USAToday.com and the NYTimes.com are seeing double digit jumps in RSS subscriptions each month, Google is on the right track with RSS alerts.
RSS Marketing Report from Forrester Research
Two excellent reports from Forrester research show why companies are adopting RSS and best practices that are already emerging
RSS Marketing Made Really Simple
Really Simple Syndication (RSS) may be simple to those who are technically oriented. But for most business owners, PR and marketing people, it's not simple at all. Pressfeed aims to change that with a free feed and a free newsreader for your customers
RSS Marketing Power
Rok Hrastnik, author of Unleash The Marketing Power of RSS, explains the benefits of using RSS to promote your business online
Press feed RSS marketing and promotion results
Content syndication and RSS feeds are proving to be effective online marketing and PR tools
Mainstream RSS Marketing and PR Opportunities
As more and more apps appear on the horizon there is no doubt that the RSS adoption curve is going sraight up. PR and marketing execs need to stay ahead of the game and be aware of tall the RSS opportunities that can expand their visibility online.
Microsoft Planning To Take RSS Feeds Mainstream
IE 7 and Longhorn will have RSS built in. The move signals the increasing importance of RSS technology.
Mainstream Media Show Double Digit Increases In RSS Subscription Every Month
Now that major news sites such as USAToday.com and NYTimes.com are seeing double-digit monthly leaps in RSS-usership, RSS readership will be fully mainstream by 2006.
RSS adoption ramping up fast
As major news sites report double digit user adoption of RSS, predictions are that RSS reach will be mainstream in 2006
RSS Success Depends On A Content Strategy
It is easy to put an RSS feed on your site. Creating An RSS Content Strategy is what will make or break the results
RSS moving into the enterprise
IT and marketing managers are paying attention to RSS as a powerful tool to deliver information and messages.
RSS feeds are all about the content
While some companies scrabble to find ways to monetize feeds many see them as a valuable PR and branding tool
Is the name slowing down RSS adoption rates?
When you don't 'get' something it's very hard to implement or apply it. Should we rename RSS?
Analysts disagree about adoption rate of RSS
RSS Marketers weigh in on Jupiter and Gartner predictions
MSN/Yahoo! Taking RSS Seriously
The major search engines are pushing hard to make RSS easy and available for all web users
MSN Backs RSS adoption
MSN planning to ramp up their RSS services.
RSS for the uninitiated
Walt Mossberg has put together a very good resource for those wanting to get started usng RSS