News feeds as an SEO Strategy
the News Feed and SEO panel at SES Chicago will be about how to syndicate web content - news, updates, tips etc - to increase search visibility
BtoB Marketers finally beginning to find ways to monetize feeds and measure results
News feeds could be relevant to BtoB marketers - more relevant to their audiences than other feeds might be for consumers. BtoB marketers could send product updates and announcements, staffing changes-all without inundating their customers and prospects and with 100% guaranteed delivery.
News feed adoption - Forrester study
Forrester Research relased a new study on the adoption of RSS news feeds and says it is peaking at 11 percent. Steve Rubel of Edelman says this mean RSS is not going mainstream anytime soon. Strange - now that all browsers read RSS and RSS is the underlying backbone of all online content syndication, I thought it already was mainstream.