News feeds facilitate customer dialog
Business owners and marketing folk are looking for the best strategies to help them survive a cooling economy. Cutting budgets is one everyone's mind but marketing is one area of the business that needs very clever planning. Cost effective social media strategies, such as using news feeds (RSS) to stay connected to customers and stakeholders, could be a big winner in 2009.
Top 100 American newspapers use RSS?
According to the 2008 Bivings Report, which looked at use of the Internet by America's largest 100 newspapers, every single one used RSS. And there are plenty of good reasons why using RSS is a very good idea.