PRESSfeed News : PR

PRESSfeed News : PR

SEO-PR is our first strategic partner
Companies using optimized press releases need to upload and syndicate their content. SEO PR partners with PRESSfeed as their RSS provider

Enterprise RSS feed service solves IT security issues
Hosted feeds give marketing and PR professionals easy access to content syndication The fact that marketing, PR and IT have different priorities when it comes to web content has long been a thorny issue. At the 2005 Web Metrics Summit the need to bridge this gap was identified as one of the major issues in an organization, but as the use of RSS feeds as a content delivery vehicle for marketing and PR messages accelerates, this gap is only widening. A new enterprise RSS service solves this problem.

Hosted Enterprise RSS Feeds Make Marketing Use Simple
As RSS adoption grows more and more companies are turning to RSS to deliver marketing and PR messages.

Content syndication builds good organic search engine optimization
RSS is powering online PR techniques that raise search ranking and brand awareness We are living in an attention economy - in an over-communicated world getting the attention of your audience is paramount. Until you have their attention you are not able to deliver your message. A content syndication strategy can get this valuable attention - it can boost your search engine rankings and attract qualified visitors to your website.

The Future of Search Lies with Content Syndication and RSS
Search Engine Rankings Are Influenced By Content and Reputation. In a recent interview about the future of search and outdated SEO methods, Matt Cutts of Google said it is useless doing traditional SEO on a site unless you also have enough good content and the reputation in your field to be a challenger.

Social Media Press Release Made Easy For PR Profesionals
PRESSfeed's simple syndicaion system makes it a piece of cake to uplaod social media press releases to a website and into a feed for syndication

Enterprise RSS a focal point for employee information
Enterprise RSS is poised to become the focal point that employees turn to for information, eclipsing individual aggregators plus systems such as portals, intranets, and enterprise applications

Social Bookmarking Makes Good Marketing Sense
Content syndication and distribution online is getting a shot in the arm from social bookmarking. According to the Pew Internet and American Life Project 28% of Internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content.

What's the difference between PRESSfeed and a blog?
Blogs have exploded on the Internet in the past two years. What started out as a personal journal online has evolved into a sophisticated marketing tool. But an online newsroom is just as important. News content in an RSS feed can give you many of the benefits of blogging without the constraints.

BtoB Marketers finally beginning to find ways to monetize feeds and measure results
News feeds could be relevant to BtoB marketers - more relevant to their audiences than other feeds might be for consumers. BtoB marketers could send product updates and announcements, staffing changes-all without inundating their customers and prospects and with 100% guaranteed delivery.

News feeds as an SEO Strategy
the News Feed and SEO panel at SES Chicago will be about how to syndicate web content - news, updates, tips etc - to increase search visibility

Travel Operators Take to Social Media
Many travel companies aren't just dipping their toes tentatively into the social media waters, they're investing full-throttle in a multi-faceted social media strategy.

Optimizing Press Releases Made Easy with PRESSfeed Toolbar
The shift in media consumption is accelerating.The majority of PR professionals are aware of this trend and the need to optimize press releases and news content for search.The PRESSfeed toolbar puts all the tips, tricks and tools needed to produce a well optimized social media news release at your fingertips

News feeds facilitate customer dialog
Business owners and marketing folk are looking for the best strategies to help them survive a cooling economy. Cutting budgets is one everyone's mind but marketing is one area of the business that needs very clever planning. Cost effective social media strategies, such as using news feeds (RSS) to stay connected to customers and stakeholders, could be a big winner in 2009.

Social Media Integration Series: 10 Content Ideas
There are many aspects you have to take into account when you start to think about integrating social media in your website and your online newsroom. In this series we will look at content, sharing tools, ways to syndicate and distribute the content and how to measure the results.

Integrate Social Content in Your Newsroom
2011 is the year of social integration, says industry analyst Jeremiah Owyang of the Altimeter Group. Your online newsroom is one logical place to integrate social content and social media news releases

INC 5000 Food and Beverage Social Media Adoption and Integration
While the Food and Beverage companies listed on the INC 5000 are adopting social media at a rapid rate, there is a discrepancy between the high number using social media and those integrating their social presence with their corporate website and their news content.

San Gabriel Valley Social Media Club and BTC Hold Social Media Week Event
SMC SGV and the Business Technology Center invite local businesses to learn how to extract intelligence from social media conversations. Speaker is Sally Falkow, co-developer of PRESSfeed, the social media newsroom

PRESSfeed 2012 Online Newsroom and Digital Media Relations Survey
The 2012 PRESSfeed survey shows PR practitioners are out of sync with digital media needs. Many companies are not providing the content and digital tools journalists find most useful.

5 Digital Media Relations Strategies for 2013
The media landscape has changed dramatically in the last few years. As we head into 2013 brands need to take a new look at their media relation strategies and embrace new ways of working with digital journalists.

Media Relations Trends for 2013
On-demand video of the webinar held on 12/12/2012 with Sally Falkow APR and Rebecca LIeb, media analyst with Altimeter Group and author of Content Marketing: think like a publisher.

The Power of Visual Content in Digital PR and Social Media
According to Forbes, visual content was the breakout trend of 2012 and is set to continue to grow as a marketing and PR tool in 2013.Visuals help a brand to attract the attention of their community and increase engagement and sharing..

2013 Inc.500 Online Newsroom Report
Inc. 500 online newsrooms are lagging behind digital media trends.The PRESSfeed 2013 Inc.500 Online Newsroom Report shows that very few of these companies are taking advantage of the PR and media opportunities available to them

Google's New Rules for Press Releases - Webinar Video
Google recently added links in press releases, articles and guest blog posts to their links scheme list. In this webinar Sally Falkow., Lisa Buyer and Jo Lalatro discuss what the new Google rules are and how you can still add a link to your PR content without incurring any Google penalties.

2013 Online Newsroom and Media Relations Survey Report
2013 saw some changes in how companies and organizations of all sizes are presenting their news to the media, but we are still a long way from delivering the kind of online newsroom the media needs and wants.

The Content Marketing Revolution
2015 is the year content marketing will become a major focus for every company as consumers flock to content prior to purchase.

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