PRESSfeed News : digital

PRESSfeed News : digital

Social Bookmarking Makes Good Marketing Sense
Content syndication and distribution online is getting a shot in the arm from social bookmarking. According to the Pew Internet and American Life Project 28% of Internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content.

What's the difference between PRESSfeed and a blog?
Blogs have exploded on the Internet in the past two years. What started out as a personal journal online has evolved into a sophisticated marketing tool. But an online newsroom is just as important. News content in an RSS feed can give you many of the benefits of blogging without the constraints.

BtoB Marketers finally beginning to find ways to monetize feeds and measure results
News feeds could be relevant to BtoB marketers - more relevant to their audiences than other feeds might be for consumers. BtoB marketers could send product updates and announcements, staffing changes-all without inundating their customers and prospects and with 100% guaranteed delivery.

News feeds as an SEO Strategy
the News Feed and SEO panel at SES Chicago will be about how to syndicate web content - news, updates, tips etc - to increase search visibility

Travel Operators Take to Social Media
Many travel companies aren't just dipping their toes tentatively into the social media waters, they're investing full-throttle in a multi-faceted social media strategy.

Optimizing Press Releases Made Easy with PRESSfeed Toolbar
The shift in media consumption is accelerating.The majority of PR professionals are aware of this trend and the need to optimize press releases and news content for search.The PRESSfeed toolbar puts all the tips, tricks and tools needed to produce a well optimized social media news release at your fingertips

News feeds facilitate customer dialog
Business owners and marketing folk are looking for the best strategies to help them survive a cooling economy. Cutting budgets is one everyone's mind but marketing is one area of the business that needs very clever planning. Cost effective social media strategies, such as using news feeds (RSS) to stay connected to customers and stakeholders, could be a big winner in 2009.

Social Media Integration Series: 10 Content Ideas
There are many aspects you have to take into account when you start to think about integrating social media in your website and your online newsroom. In this series we will look at content, sharing tools, ways to syndicate and distribute the content and how to measure the results.

Integrate Social Content in Your Newsroom
2011 is the year of social integration, says industry analyst Jeremiah Owyang of the Altimeter Group. Your online newsroom is one logical place to integrate social content and social media news releases

INC 5000 Food and Beverage Social Media Adoption and Integration
While the Food and Beverage companies listed on the INC 5000 are adopting social media at a rapid rate, there is a discrepancy between the high number using social media and those integrating their social presence with their corporate website and their news content.

San Gabriel Valley Social Media Club and BTC Hold Social Media Week Event
SMC SGV and the Business Technology Center invite local businesses to learn how to extract intelligence from social media conversations. Speaker is Sally Falkow, co-developer of PRESSfeed, the social media newsroom

5 Digital Media Relations Strategies for 2013
The media landscape has changed dramatically in the last few years. As we head into 2013 brands need to take a new look at their media relation strategies and embrace new ways of working with digital journalists.

The Power of Visual Content in Digital PR and Social Media
According to Forbes, visual content was the breakout trend of 2012 and is set to continue to grow as a marketing and PR tool in 2013.Visuals help a brand to attract the attention of their community and increase engagement and sharing..

The Content Marketing Revolution
2015 is the year content marketing will become a major focus for every company as consumers flock to content prior to purchase.

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