PRESSfeed News : marketing

PRESSfeed News : marketing

Press feed RSS marketing and promotion results
Content syndication and RSS feeds are proving to be effective online marketing and PR tools

RSS Marketing Power
Rok Hrastnik, author of Unleash The Marketing Power of RSS, explains the benefits of using RSS to promote your business online

Marketers see RSS use growing as spam reaches ridiculous numbers
What does your inbox look like in the morning? Jeff Bates, executive editor at Slashdot, says more than 80 percent of the email he gets is spam. That sounds about right. Most inboxes are deluged with content we don’t want, have no use for and delete without opening. Predictions are that 95 percent of all e-mail will be spam by mid-2006.

Broadband Growth Driving RSS Use
Customers are demanding RSS feeds. broadband users are more than three times as likely to use RSS (Really Simple Syndication) as a delivery method for their preferred Internet content than dial up users.

Social Bookmarking Makes Good Marketing Sense
Content syndication and distribution online is getting a shot in the arm from social bookmarking. According to the Pew Internet and American Life Project 28% of Internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content.

Travel Operators Take to Social Media
Many travel companies aren't just dipping their toes tentatively into the social media waters, they're investing full-throttle in a multi-faceted social media strategy.

News feeds facilitate customer dialog
Business owners and marketing folk are looking for the best strategies to help them survive a cooling economy. Cutting budgets is one everyone's mind but marketing is one area of the business that needs very clever planning. Cost effective social media strategies, such as using news feeds (RSS) to stay connected to customers and stakeholders, could be a big winner in 2009.

Media Relations Trends for 2013
On-demand video of the webinar held on 12/12/2012 with Sally Falkow APR and Rebecca LIeb, media analyst with Altimeter Group and author of Content Marketing: think like a publisher.

The Power of Visual Content in Digital PR and Social Media
According to Forbes, visual content was the breakout trend of 2012 and is set to continue to grow as a marketing and PR tool in 2013.Visuals help a brand to attract the attention of their community and increase engagement and sharing..

The Content Marketing Revolution
2015 is the year content marketing will become a major focus for every company as consumers flock to content prior to purchase.

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