PRESSfeed News : news

PRESSfeed News : news

The Future of Search Lies with Content Syndication and RSS
Search Engine Rankings Are Influenced By Content and Reputation. In a recent interview about the future of search and outdated SEO methods, Matt Cutts of Google said it is useless doing traditional SEO on a site unless you also have enough good content and the reputation in your field to be a challenger.

Social Bookmarking Makes Good Marketing Sense
Content syndication and distribution online is getting a shot in the arm from social bookmarking. According to the Pew Internet and American Life Project 28% of Internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content.

What's the difference between PRESSfeed and a blog?
Blogs have exploded on the Internet in the past two years. What started out as a personal journal online has evolved into a sophisticated marketing tool. But an online newsroom is just as important. News content in an RSS feed can give you many of the benefits of blogging without the constraints.

News feed adoption - Forrester study
Forrester Research relased a new study on the adoption of RSS news feeds and says it is peaking at 11 percent. Steve Rubel of Edelman says this mean RSS is not going mainstream anytime soon. Strange - now that all browsers read RSS and RSS is the underlying backbone of all online content syndication, I thought it already was mainstream.

News feeds as an SEO Strategy
the News Feed and SEO panel at SES Chicago will be about how to syndicate web content - news, updates, tips etc - to increase search visibility

Travel Operators Take to Social Media
Many travel companies aren't just dipping their toes tentatively into the social media waters, they're investing full-throttle in a multi-faceted social media strategy.

Optimizing Press Releases Made Easy with PRESSfeed Toolbar
The shift in media consumption is accelerating.The majority of PR professionals are aware of this trend and the need to optimize press releases and news content for search.The PRESSfeed toolbar puts all the tips, tricks and tools needed to produce a well optimized social media news release at your fingertips

News feeds facilitate customer dialog
Business owners and marketing folk are looking for the best strategies to help them survive a cooling economy. Cutting budgets is one everyone's mind but marketing is one area of the business that needs very clever planning. Cost effective social media strategies, such as using news feeds (RSS) to stay connected to customers and stakeholders, could be a big winner in 2009.

Social Media Integration Series: 10 Content Ideas
There are many aspects you have to take into account when you start to think about integrating social media in your website and your online newsroom. In this series we will look at content, sharing tools, ways to syndicate and distribute the content and how to measure the results.

Integrate Social Content in Your Newsroom
2011 is the year of social integration, says industry analyst Jeremiah Owyang of the Altimeter Group. Your online newsroom is one logical place to integrate social content and social media news releases

INC 5000 Food and Beverage Social Media Adoption and Integration
While the Food and Beverage companies listed on the INC 5000 are adopting social media at a rapid rate, there is a discrepancy between the high number using social media and those integrating their social presence with their corporate website and their news content.

PRESSfeed 2012 Online Newsroom and Digital Media Relations Survey
The 2012 PRESSfeed survey shows PR practitioners are out of sync with digital media needs. Many companies are not providing the content and digital tools journalists find most useful.

Media Relations Next Practices - Media Panel
The media panel at the PR News Media Relations Next Practices Summit held at the National Press Club in Washington, D.C. gave the audience insights into how they could work with the media in 2013.

Media Relations Trends for 2013
On-demand video of the webinar held on 12/12/2012 with Sally Falkow APR and Rebecca LIeb, media analyst with Altimeter Group and author of Content Marketing: think like a publisher.

The Power of Visual Content in Digital PR and Social Media
According to Forbes, visual content was the breakout trend of 2012 and is set to continue to grow as a marketing and PR tool in 2013.Visuals help a brand to attract the attention of their community and increase engagement and sharing..

2013 Inc.500 Online Newsroom Report
Inc. 500 online newsrooms are lagging behind digital media trends.The PRESSfeed 2013 Inc.500 Online Newsroom Report shows that very few of these companies are taking advantage of the PR and media opportunities available to them

Google's New Rules for Press Releases - Webinar Video
Google recently added links in press releases, articles and guest blog posts to their links scheme list. In this webinar Sally Falkow., Lisa Buyer and Jo Lalatro discuss what the new Google rules are and how you can still add a link to your PR content without incurring any Google penalties.

2013 Online Newsroom and Media Relations Survey Report
2013 saw some changes in how companies and organizations of all sizes are presenting their news to the media, but we are still a long way from delivering the kind of online newsroom the media needs and wants.

The Content Marketing Revolution
2015 is the year content marketing will become a major focus for every company as consumers flock to content prior to purchase.

2015 Media Trends & Online Newsrooms Report
PRESSfeed and the Society for New Communication Research released the 2015 report on media trends and how corporate online newsrooms are keeping up with the changing media landscape.

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