Social Bookmarking Makes Good Marketing Sense
Content syndication and distribution online is getting a shot in the arm from social bookmarking. According to the Pew Internet and American Life Project 28% of Internet users have tagged or categorized content online such as photos, news stories or blog posts. On a typical day online, 7% of internet users say they tag or categorize online content.
What's the difference between PRESSfeed and a blog?
Blogs have exploded on the Internet in the past two years. What started out as a personal journal online has evolved into a sophisticated marketing tool. But an online newsroom is just as important. News content in an RSS feed can give you many of the benefits of blogging without the constraints.
News feed adoption - Forrester study
Forrester Research relased a new study on the adoption of RSS news feeds and says it is peaking at 11 percent. Steve Rubel of Edelman says this mean RSS is not going mainstream anytime soon. Strange - now that all browsers read RSS and RSS is the underlying backbone of all online content syndication, I thought it already was mainstream.
News feeds as an SEO Strategy
the News Feed and SEO panel at SES Chicago will be about how to syndicate web content - news, updates, tips etc - to increase search visibility
News feeds facilitate customer dialog
Business owners and marketing folk are looking for the best strategies to help them survive a cooling economy. Cutting budgets is one everyone's mind but marketing is one area of the business that needs very clever planning. Cost effective social media strategies, such as using news feeds (RSS) to stay connected to customers and stakeholders, could be a big winner in 2009.