The Future of Search Lies with Content Syndication and RSS
Search Engine Rankings Are Influenced By Content and Reputation. In a recent interview about the future of search and outdated SEO methods, Matt Cutts of Google said it is useless doing traditional SEO on a site unless you also have enough good content and the reputation in your field to be a challenger.
What's the difference between PRESSfeed and a blog?
Blogs have exploded on the Internet in the past two years. What started out as a personal journal online has evolved into a sophisticated marketing tool. But an online newsroom is just as important. News content in an RSS feed can give you many of the benefits of blogging without the constraints.
Optimizing Press Releases Made Easy with PRESSfeed Toolbar
The shift in media consumption is accelerating.The majority of PR professionals are aware of this trend and the need to optimize press releases and news content for search.The PRESSfeed toolbar puts all the tips, tricks and tools needed to produce a well optimized social media news release at your fingertips
Media Relations Next Practices - Media Panel
The media panel at the PR News Media Relations Next Practices Summit held at the National Press Club in Washington, D.C. gave the audience insights into how they could work with the media in 2013.
Media Relations Trends for 2013
On-demand video of the webinar held on 12/12/2012 with Sally Falkow APR and Rebecca LIeb, media analyst with Altimeter Group and author of Content Marketing: think like a publisher.
The Power of Visual Content in Digital PR and Social Media
According to Forbes, visual content was the breakout trend of 2012 and is set to continue to grow as a marketing and PR tool in 2013.Visuals help a brand to attract the attention of their community and increase engagement and sharing..
2013 Inc.500 Online Newsroom Report
Inc. 500 online newsrooms are lagging behind digital media trends.The PRESSfeed 2013 Inc.500 Online Newsroom Report shows that very few of these companies are taking advantage of the PR and media opportunities available to them
Google's New Rules for Press Releases - Webinar Video
Google recently added links in press releases, articles and guest blog posts to their links scheme list. In this webinar Sally Falkow., Lisa Buyer and Jo Lalatro discuss what the new Google rules are and how you can still add a link to your PR content without incurring any Google penalties.
2013 Online Newsroom and Media Relations Survey Report
2013 saw some changes in how companies and organizations of all sizes are presenting their news to the media, but we are still a long way from delivering the kind of online newsroom the media needs and wants.
The Content Marketing Revolution
2015 is the year content marketing will become a major focus for every company as consumers flock to content prior to purchase.