RSS and Content Syndication Part Four: Categorizing Content
Now that you have a strategy for your RSS feeds, let's take a look at what content you might like to syndicate. Start by listing the target audiences you want to deliver your content to via RSS. Each of your audiences has different content needs, resulting in different groups of RSS feeds that need to be created.
5 Digital Media Relations Strategies for 2013
The media landscape has changed dramatically in the last few years. As we head into 2013 brands need to take a new look at their media relation strategies and embrace new ways of working with digital journalists.
Media Relations Next Practices - Media Panel
The media panel at the PR News Media Relations Next Practices Summit held at the National Press Club in Washington, D.C. gave the audience insights into how they could work with the media in 2013.
Media Relations Trends for 2013
On-demand video of the webinar held on 12/12/2012 with Sally Falkow APR and Rebecca LIeb, media analyst with Altimeter Group and author of Content Marketing: think like a publisher.