RSS Feeds Raise Search Engine Visibility
While their larger competitors are investing in Pay-Per-Click search engine campaigns, the BTI Communications Group is achieving top positions in the natural search results.
RSS, Online PR and Brand Perception
Branding has been called the most powerful idea in business, yet few companies consciously take control of their brand and create it. Your brand is formed by the visual, emotional, rational, and cultural image associated with your company or product. Now that so many people are reading news and researching products and services online, their first point of contact with your brand is most likely to be online.