Digital PR - Are You Ready to be a Publisher?
Although content marketing refers to a broad spectrum of connected activity, from the creation of content and editorial processes, through to social media activity, search engine optimization and digital PR, content marketing is now seen as an emerging discipline in its own right by the majority of marketers. but only 38% have a content strategy.
2013 Online Newsroom Checklist
Use this checklist of features and tools to evaluate your online newsroom. With the emphasis on visual storytelling and content marketing in 2013 your online newsroom has become a vital component of the strategy..
A Digital PR & Marketing Roadmap
A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Companies need a simple road map they can follow
How Content Marketing & Digital PR Affect Your Business
It's much more cost-effective to capture your customers' attention through great content -- content they find valuable and actively engage with-- than trying to grab hold of their attention via traditional advertising or PR campaigns.
Media Relations in the Age of Smartphone Reporting
Now that we are in the age of smartphone reporting, with reporters and bloggers always on the go and on their mobile devices, it's more important than ever for companies and organizations to prepare their news content so that it can be found in mobile search.