Digital PR : media

Digital PR : media

Keeping Your Newsroom Relevant in the Web 2.0 World
Research shows that journalists and bloggers want to be able to find your social content and your news content in a hub on your website. Your online newsroom is the perfect place to house this content.

CVB Websites and Online Newsrooms Lack Social Media Features
Travel and destination marketers are fast realizing that search and social media play an increasingly important role in their success. Although 85% of CVBs use at least one form of social media, there is a big gap in the integration of these social channels with their websites and newsrooms and the tendency of people researching travel information to share content.

Book Review - The Business of Influence
Author Philip Sheldrake calls PR to account in his new book the Business of Influence published by Wiley

What Digital Journalists Really Want From PR
Although journalists are embracing social media resources and tools in order to keep up with the rapid news cycle, half of them say PR people are slow to adopt these tools, such as social media news releases.

Re-Examine Your Media Relations Strategy
This one-hour webinar covers recent research about how media sites use images and video and how journalists use social media resources and tools. It highlights where the opportunities lie for PR professionals and how to tap into these trends to get better media coverage.

Content Syndication and SEO
In the Google SEO Starter Guide. Google acknowledges that tweaking your tags and on-page elements are not as important as having good content and a reputation in your community. Using feeds to syndicate your content to other sites builds inbound links, making RSS feeds one of the most effective SEO strategies today.

Social Media News Release Template Step-by-Step Guide
The majority of journalists are using social media and say that although they rely on PR content now more than ever, they need it in a new form: a social media news release with multimedia assets to support the story.

What Every PR Student Should Know
There are tens of thousands of students currently studying PR at colleges and universities in the US. The number must be much higher around the globe. Although many schools have introduce social media and Digital PR courses, there are far too many that don't address the rapidly changing face of PR .

Google's Algorithm Update a Boon for Savvy PR Pros
Google's major algorithm update, confirmed this week by Amit Singhal of Google, makes content, news and social responses the big winners in search visibility. A great holiday gift for PR pros wise enough to take full advantage of this update.

State of Social Media and Digital PR - Interesting Insights
Booz & Co and Buddy Media's recent study on the state of social media and marketing offer some interesting insights. For instance: Social media is primarily the domain of marketing. Less than half (48%) of companies have digital PR leading the social media efforts.

Social Media News Release Webinar with Step- by Step Guide
As social media gains acceptance as a standard marketing and PR activity, PR folk are eager to learn how to use the social media news release format requested by bloggers and journalists.

Digital PR Requires Good Writing Skiils
Whether you do traditional or digital PR good writing remains a core competency. And there are other new skills you need in your PR resume today.

Best Practices for an Online Newsroom - Evaluation Checklist
As the news and media landscape continues to shift, PR practitioners have to stay abreast of the latest trends. Usability guru Jakob Nielsen says corporate websites rate only a "D" in PR. Find out what the best practices for an online newsroom are today.

The Business Case for a Hosted Online Newsroom
Our recent research shows that the majority of companies in the US and UK are not offering all the new media features and tools that bloggers and journalists prefer. Here are main reasons a hosted online newsroom makes good business sense.

Can PR Earn an A+ in the Digital Age?
Back in 2001 usability expert Jakob Nielsen said corporate America gets a 'D' in PR because our online newsrooms were not delivering what journalists needed. Have we improved? What grade would we get in 2012?

2012 Online Newsroom Survey Highlights Gaps in Digital PR Practices
How people find and consume the news has changed dramatically in the last five years. Dealing with the media is one of the core techniques of PR, so we have to keep pace with these changes and offer journalists and bloggers what they need in the digital age.

How to Get an A+ in Digital PR - webinar
Online newsrooms are gaining in importance for journalists, bloggers, analysts, investors and the public. It is the one place on a company's website where they expect to find the latest news, and they also expect to find easy-to-use tools to help them to republish the content they find there. In this webinar we cover what should be in an online newsroom today, how the features work and why you ought to have them.

Digital Media - the future of journalism and PR
Another milestone in the growing shift to digital media happened today: Newsweek announced that in January 2013 it will become an all-digital publication. How does this radical shift affect how news is gathered and reported? And what does the future hold for PR professionals who are tasked with media relations and getting more earned media mentions for the brand?

The Collaborative Digital PR and Media Relations Model - Webinar Video
One way to improve your digital PR and get more earned media is to work with journalists and bloggers on a story. Connect them with other sources and help them access research data. Help them develop multimedia material.to enhance the story.

2013 Online Newsroom Checklist
Use this checklist of features and tools to evaluate your online newsroom. With the emphasis on visual storytelling and content marketing in 2013 your online newsroom has become a vital component of the strategy..

The Changing Digital PR and Media Landscape
Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That's no longer the case. The digital PR and media landscape has evolved. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for instant visual news has changed the way news is gathered, reported and consumed.

Working with the Media - Increasing Earned Mentions
As the media landscape continues to change and traditional media has to adapt to the demand for visual content online, there is a major opportunity for brands to work with the media and get more coverage.

Digital Newsroom Strategy - Webinar Video
Big brands like Coke, Nike and Marks and Spencer have already launched magazine-style digital newsrooms with content that appeals to both the public and the media. Can a small to mid-sized business with fewer resources do this?

How Journalists Use Social Media to Report the News
A recent report from the Indiana University School of Journalism shows how US journalists are using social media to report the news.

PR Also Experiencing Digital Distress
Digital marketing and social media is moving too fast to have a formal playbook that works and many teams are being built on the fly out of necessity, not prior expertise.

Media Relations Strategies That Work
Over 90 percent of all media websites now use video and journalists are expected to include images and video with stories, wherever possible. While this demand places even more pressure on the newsrooms, it opens the door to opportunities for businesses and organizations

Video is the Media Opportiunity for PR in 2015
There is a very large opportunity for brands to earn media coverage if they know how to produce good news video.

SEO: The Most Underused PR Skill & Strategy
The 2015 Media Trends and Online Newsrooms report revealed that a decade after SEO for content was first introduced, only 26% of US companies and organizations are optimizing their branded content for search engines.

3 Skills that Impact Media Relations
In the age of digital media, search engines and smartphone reporting, there are some new skills needed to be successful in Media Relations

Why an Online News Hub is Google Panda Food
Google's latest Panda update focuses on high-quality, authoritative and original content that is updated regularly. A good online news hub that contains rich content about your brand meets all the criteria for great Google rankings.

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