Keeping Your Newsroom Relevant in the Web 2.0 World
Research shows that journalists and bloggers want to be able to find your social content and your news content in a hub on your website. Your online newsroom is the perfect place to house this content.
CVB Websites and Online Newsrooms Lack Social Media Features
Travel and destination marketers are fast realizing that search and social media play an increasingly important role in their success. Although 85% of CVBs use at least one form of social media, there is a big gap in the integration of these social channels with their websites and newsrooms and the tendency of people researching travel information to share content.
What Digital Journalists Really Want From PR
Although journalists are embracing social media resources and tools in order to keep up with the rapid news cycle, half of them say PR people are slow to adopt these tools, such as social media news releases.
Re-Examine Your Media Relations Strategy
This one-hour webinar covers recent research about how media sites use images and video and how journalists use social media resources and tools. It highlights where the opportunities lie for PR professionals and how to tap into these trends to get better media coverage.
Getting Your News Content into the News and Search Engines
The demand for news content is pushing brands to become publishers. That means that their PR department needs to operate like a newsroom. And they also have to make all content visible to search engines.On demand webinar.
Content Syndication and SEO
In the Google SEO Starter Guide. Google acknowledges that tweaking your tags and on-page elements are not as important as having good content and a reputation in your community. Using feeds to syndicate your content to other sites builds inbound links, making RSS feeds one of the most effective SEO strategies today.
Social Media News Release Template Step-by-Step Guide
The majority of journalists are using social media and say that although they rely on PR content now more than ever, they need it in a new form: a social media news release with multimedia assets to support the story.
Google's Algorithm Update a Boon for Savvy PR Pros
Google's major algorithm update, confirmed this week by Amit Singhal of Google, makes content, news and social responses the big winners in search visibility. A great holiday gift for PR pros wise enough to take full advantage of this update.
Social Media News Release Webinar with Step- by Step Guide
As social media gains acceptance as a standard marketing and PR activity, PR folk are eager to learn how to use the social media news release format requested by bloggers and journalists.
Digital PR Requires Good Writing Skiils
Whether you do traditional or digital PR good writing remains a core competency. And there are other new skills you need in your PR resume today.
Best Practices for an Online Newsroom - Evaluation Checklist
As the news and media landscape continues to shift, PR practitioners have to stay abreast of the latest trends. Usability guru Jakob Nielsen says corporate websites rate only a "D" in PR. Find out what the best practices for an online newsroom are today.
Press Releases Still First Choice for Journalists
Text 100 survey shows press releases are still the number one choice of journalists for corporate news. Use social media to find and contact the journalists and enhance your press releases with multimedia content.
The Business Case for a Hosted Online Newsroom
Our recent research shows that the majority of companies in the US and UK are not offering all the new media features and tools that bloggers and journalists prefer. Here are main reasons a hosted online newsroom makes good business sense.
Can PR Earn an A+ in the Digital Age?
Back in 2001 usability expert Jakob Nielsen said corporate America gets a 'D' in PR because our online newsrooms were not delivering what journalists needed. Have we improved? What grade would we get in 2012?
2012 Online Newsroom Survey Highlights Gaps in Digital PR Practices
How people find and consume the news has changed dramatically in the last five years. Dealing with the media is one of the core techniques of PR, so we have to keep pace with these changes and offer journalists and bloggers what they need in the digital age.
How to Get an A+ in Digital PR - webinar
Online newsrooms are gaining in importance for journalists, bloggers, analysts, investors and the public. It is the one place on a company's website where they expect to find the latest news, and they also expect to find easy-to-use tools to help them to republish the content they find there. In this webinar we cover what should be in an online newsroom today, how the features work and why you ought to have them.
Digital PR - Are You Ready to be a Publisher?
Although content marketing refers to a broad spectrum of connected activity, from the creation of content and editorial processes, through to social media activity, search engine optimization and digital PR, content marketing is now seen as an emerging discipline in its own right by the majority of marketers. but only 38% have a content strategy.
Digital Media - the future of journalism and PR
Another milestone in the growing shift to digital media happened today: Newsweek announced that in January 2013 it will become an all-digital publication. How does this radical shift affect how news is gathered and reported? And what does the future hold for PR professionals who are tasked with media relations and getting more earned media mentions for the brand?
The Collaborative Digital PR and Media Relations Model - Webinar Video
One way to improve your digital PR and get more earned media is to work with journalists and bloggers on a story. Connect them with other sources and help them access research data. Help them develop multimedia material.to enhance the story.
2013 Online Newsroom Checklist
Use this checklist of features and tools to evaluate your online newsroom. With the emphasis on visual storytelling and content marketing in 2013 your online newsroom has become a vital component of the strategy..
The Changing Digital PR and Media Landscape
Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That's no longer the case. The digital PR and media landscape has evolved. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for instant visual news has changed the way news is gathered, reported and consumed.
Crisis Plans - The Need for Communications
Whether the crisis you experience is one as violent and shocking as Sandy Hook or Aurora, or an act of nature like Sandy or Isaac, in addition to dealing with all the devastation, chaos, loss and grief you will also be expected to deal with the hordes of media looking for information.
10 Basic Reports to Master in Google Analytics
Every business and PR agency, or PR department in a company, should be able to read and understand these basic Google Analytics reports. Google Analytics is a very easy to use program that can help you track content and see if it is working.
Working with the Media - Increasing Earned Mentions
As the media landscape continues to change and traditional media has to adapt to the demand for visual content online, there is a major opportunity for brands to work with the media and get more coverage.
Digital Newsroom Strategy - Webinar Video
Big brands like Coke, Nike and Marks and Spencer have already launched magazine-style digital newsrooms with content that appeals to both the public and the media. Can a small to mid-sized business with fewer resources do this?
Why Brands are Adopting the Digital Newsroom Approach
When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. If all your content is not available there, it’s unlikely they will go trolling social media for more content.
How Google’s Panda 4.0 Affects PR
About 10 days ago Google started the roll out of Panda 4.0 – a major update to their search algorithm. The goal of this update is to remove what Google calls “thin content” from the search rankings.
How Content Marketing & Digital PR Affect Your Business
It's much more cost-effective to capture your customers' attention through great content -- content they find valuable and actively engage with-- than trying to grab hold of their attention via traditional advertising or PR campaigns.
Owned vs Earned Links in Press Releases
Google has reclassified their "link scheme' rules and they included links in press releases. Google now categorizes a press release as an advertisement.
How Journalists Use Social Media to Report the News
A recent report from the Indiana University School of Journalism shows how US journalists are using social media to report the news.
How to Write a Press Release in 2015
Press releases have been a core part of the practice of PR for more than 100 years. But changes in technology and search algorithm have changed the way they are written.
Video is the Media Opportiunity for PR in 2015
There is a very large opportunity for brands to earn media coverage if they know how to produce good news video.
SEO: The Most Underused PR Skill & Strategy
The 2015 Media Trends and Online Newsrooms report revealed that a decade after SEO for content was first introduced, only 26% of US companies and organizations are optimizing their branded content for search engines.
Media Relations in the Age of Smartphone Reporting
Now that we are in the age of smartphone reporting, with reporters and bloggers always on the go and on their mobile devices, it's more important than ever for companies and organizations to prepare their news content so that it can be found in mobile search.
3 Skills that Impact Media Relations
In the age of digital media, search engines and smartphone reporting, there are some new skills needed to be successful in Media Relations
Why an Online News Hub is Google Panda Food
Google's latest Panda update focuses on high-quality, authoritative and original content that is updated regularly. A good online news hub that contains rich content about your brand meets all the criteria for great Google rankings.