Digital PR : news. media

Digital PR : news. media

Digital Media - the future of journalism and PR
Another milestone in the growing shift to digital media happened today: Newsweek announced that in January 2013 it will become an all-digital publication. How does this radical shift affect how news is gathered and reported? And what does the future hold for PR professionals who are tasked with media relations and getting more earned media mentions for the brand?

Digital Newsroom Strategy - Webinar Video
Big brands like Coke, Nike and Marks and Spencer have already launched magazine-style digital newsrooms with content that appeals to both the public and the media. Can a small to mid-sized business with fewer resources do this?

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