Digital PR Requires Good Writing Skiils
Whether you do traditional or digital PR good writing remains a core competency. And there are other new skills you need in your PR resume today.
Press Releases Still First Choice for Journalists
Text 100 survey shows press releases are still the number one choice of journalists for corporate news. Use social media to find and contact the journalists and enhance your press releases with multimedia content.
Owned vs Earned Links in Press Releases
Google has reclassified their "link scheme' rules and they included links in press releases. Google now categorizes a press release as an advertisement.