Social Reputation Ignored by Many Executives
More than one-third of US executives say that the CEO of their company does not care, or cares little, about the company's reputation in social media
How Journalists Use Social Media to Report the News
A recent report from the Indiana University School of Journalism shows how US journalists are using social media to report the news.
PR Also Experiencing Digital Distress
Digital marketing and social media is moving too fast to have a formal playbook that works and many teams are being built on the fly out of necessity, not prior expertise.
Media Relations Strategies That Work
Over 90 percent of all media websites now use video and journalists are expected to include images and video with stories, wherever possible. While this demand places even more pressure on the newsrooms, it opens the door to opportunities for businesses and organizations