Re-Examine Your Media Relations Strategy
This one-hour webinar covers recent research about how media sites use images and video and how journalists use social media resources and tools. It highlights where the opportunities lie for PR professionals and how to tap into these trends to get better media coverage.
The Collaborative Digital PR and Media Relations Model - Webinar Video
One way to improve your digital PR and get more earned media is to work with journalists and bloggers on a story. Connect them with other sources and help them access research data. Help them develop multimedia material.to enhance the story.
Social Reputation Ignored by Many Executives
More than one-third of US executives say that the CEO of their company does not care, or cares little, about the company's reputation in social media
How Journalists Use Social Media to Report the News
A recent report from the Indiana University School of Journalism shows how US journalists are using social media to report the news.
PR Also Experiencing Digital Distress
Digital marketing and social media is moving too fast to have a formal playbook that works and many teams are being built on the fly out of necessity, not prior expertise.
Media Relations Strategies That Work
Over 90 percent of all media websites now use video and journalists are expected to include images and video with stories, wherever possible. While this demand places even more pressure on the newsrooms, it opens the door to opportunities for businesses and organizations
3 Skills that Impact Media Relations
In the age of digital media, search engines and smartphone reporting, there are some new skills needed to be successful in Media Relations