Keeping Your Newsroom Relevant in the Web 2.0 World
Research shows that journalists and bloggers want to be able to find your social content and your news content in a hub on your website. Your online newsroom is the perfect place to house this content.
CVB Websites and Online Newsrooms Lack Social Media Features
Travel and destination marketers are fast realizing that search and social media play an increasingly important role in their success. Although 85% of CVBs use at least one form of social media, there is a big gap in the integration of these social channels with their websites and newsrooms and the tendency of people researching travel information to share content.
What Digital Journalists Really Want From PR
Although journalists are embracing social media resources and tools in order to keep up with the rapid news cycle, half of them say PR people are slow to adopt these tools, such as social media news releases.
Re-Examine Your Media Relations Strategy
This one-hour webinar covers recent research about how media sites use images and video and how journalists use social media resources and tools. It highlights where the opportunities lie for PR professionals and how to tap into these trends to get better media coverage.
Content Syndication and SEO
In the Google SEO Starter Guide. Google acknowledges that tweaking your tags and on-page elements are not as important as having good content and a reputation in your community. Using feeds to syndicate your content to other sites builds inbound links, making RSS feeds one of the most effective SEO strategies today.
What Every PR Student Should Know
There are tens of thousands of students currently studying PR at colleges and universities in the US. The number must be much higher around the globe. Although many schools have introduce social media and Digital PR courses, there are far too many that don't address the rapidly changing face of PR .
Google's Algorithm Update a Boon for Savvy PR Pros
Google's major algorithm update, confirmed this week by Amit Singhal of Google, makes content, news and social responses the big winners in search visibility. A great holiday gift for PR pros wise enough to take full advantage of this update.
State of Social Media and Digital PR - Interesting Insights
Booz & Co and Buddy Media's recent study on the state of social media and marketing offer some interesting insights. For instance: Social media is primarily the domain of marketing. Less than half (48%) of companies have digital PR leading the social media efforts.
Social Media News Release Webinar with Step- by Step Guide
As social media gains acceptance as a standard marketing and PR activity, PR folk are eager to learn how to use the social media news release format requested by bloggers and journalists.
Digital PR Requires Good Writing Skiils
Whether you do traditional or digital PR good writing remains a core competency. And there are other new skills you need in your PR resume today.
Best Practices for an Online Newsroom - Evaluation Checklist
As the news and media landscape continues to shift, PR practitioners have to stay abreast of the latest trends. Usability guru Jakob Nielsen says corporate websites rate only a "D" in PR. Find out what the best practices for an online newsroom are today.
Digital Media - the future of journalism and PR
Another milestone in the growing shift to digital media happened today: Newsweek announced that in January 2013 it will become an all-digital publication. How does this radical shift affect how news is gathered and reported? And what does the future hold for PR professionals who are tasked with media relations and getting more earned media mentions for the brand?
2013 Online Newsroom Checklist
Use this checklist of features and tools to evaluate your online newsroom. With the emphasis on visual storytelling and content marketing in 2013 your online newsroom has become a vital component of the strategy..
How Journalists Use Social Media to Report the News
A recent report from the Indiana University School of Journalism shows how US journalists are using social media to report the news.
PR Also Experiencing Digital Distress
Digital marketing and social media is moving too fast to have a formal playbook that works and many teams are being built on the fly out of necessity, not prior expertise.
Media Relations Strategies That Work
Over 90 percent of all media websites now use video and journalists are expected to include images and video with stories, wherever possible. While this demand places even more pressure on the newsrooms, it opens the door to opportunities for businesses and organizations
Why an Online News Hub is Google Panda Food
Google's latest Panda update focuses on high-quality, authoritative and original content that is updated regularly. A good online news hub that contains rich content about your brand meets all the criteria for great Google rankings.