State of Social Media and Digital PR - Interesting Insights
Booz & Co and Buddy Media's recent study on the state of social media and marketing offer some interesting insights. For instance: Social media is primarily the domain of marketing. Less than half (48%) of companies have digital PR leading the social media efforts.
A Digital PR & Marketing Roadmap
A recent study commission by Adobe showed that new digital technologies and social media are keeping marketers up at night. Companies need a simple road map they can follow
Why Brands are Adopting the Digital Newsroom Approach
When the media or the public find a piece of content in social media they’re likely to follow a link back to your site. If all your content is not available there, it’s unlikely they will go trolling social media for more content.
Social Intelligence -The Right Sequence for Success
Many businesses miss the value of gathering social intelligence. There's a goldmine of data you can, and should, tap into before you create any content.