The Business Case for a Hosted Online Newsroom
Our recent research shows that the majority of companies in the US and UK are not offering all the new media features and tools that bloggers and journalists prefer. Here are main reasons a hosted online newsroom makes good business sense.
Can PR Earn an A+ in the Digital Age?
Back in 2001 usability expert Jakob Nielsen said corporate America gets a 'D' in PR because our online newsrooms were not delivering what journalists needed. Have we improved? What grade would we get in 2012?
How to Get an A+ in Digital PR - webinar
Online newsrooms are gaining in importance for journalists, bloggers, analysts, investors and the public. It is the one place on a company's website where they expect to find the latest news, and they also expect to find easy-to-use tools to help them to republish the content they find there. In this webinar we cover what should be in an online newsroom today, how the features work and why you ought to have them.
Crisis Plans - The Need for Communications
Whether the crisis you experience is one as violent and shocking as Sandy Hook or Aurora, or an act of nature like Sandy or Isaac, in addition to dealing with all the devastation, chaos, loss and grief you will also be expected to deal with the hordes of media looking for information.
Multimedia with Press Releases Gets More Views and Engagement
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again.
Video is the Media Opportiunity for PR in 2015
There is a very large opportunity for brands to earn media coverage if they know how to produce good news video.